Wander Travel App

Overview

Wander's founders had a beloved beta with one problem: travellers planned trips elsewhere and only opened Wander at the airport. I redesigned the app around a daily planning loop — save, shape, share — that made trip-building as fun as travelling.

Challenge

Day-30 retention sat below 10%. Onboarding asked eleven questions before showing any value, and the itinerary builder buried its best feature three tabs deep.

Approach

A three-question onboarding now lands users on a sample trip they can immediately reshape. The builder moved to the home tab with swipeable day cards, and collaborative lists gave groups a reason to return together. Everything was tested on physical devices across two rounds.

Outcome