Services / Branding
Branding Design
25 identities shipped — logos, systems and guidelines worth remembering.
What this service entails
Identities with a point of view
A logo is the smallest part of a brand. I begin with positioning — who you're for and why you win — then build the verbal and visual system around it: name support, voice notes, colour, type, imagery and the rules that keep every touchpoint coherent.
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Positioning workshop — audience, promise and personality defined together.
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Logo & mark suite — primary, secondary and icon versions with clearspace rules.
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Colour & type systems — accessible palettes and pairing scales.
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Guidelines book — a practical manual, not a PDF nobody opens.
What's included
Three directions
Distinct creative routes presented with mockups, never flat logos.
Voice & words
Tone principles and starter copy so the brand sounds like itself.
Launch kit
Social templates, deck cover and favicon set for day one.
File handover
Organised source files plus print and screen exports of everything.